For today’s update, it’s off to Dee Eff Dub, as the kids like to call Dallas-Fort Worth, thanks to Frank Williams. Included in the update are a couple IDs from a hip-hop station with a healthy ego, one from a station that probably doesn’t get a lot of listenership in trailer parks, one with one of my favorite positioning statements — “Grown And Sexy.” (Not sure if it’s effective or not, but it makes me giggle. It was also, coincidentally, my nickname in high school.)
There’s also a pair from a station with something almost as rare as a Bishop Willis ID: a dual city-of-license. Sure, every station in the Metroplex says “Dallas-Ft. Worth,” but there’s really only one station that’s actually licensed to both cities (actually, Ft. Worth-Dallas, but whatever).
I can’t say I know how many dual-city licenses there are out there — I know there’s one in Minneapolis-St. Paul (KNOW-FM), and there’s actually three in my market (WNAM, WNCY-FM, WROE), but I’d be interested to hear of more. Let’s start a list in comments, shall we? This will be fun.
And nerdy. Very, very nerdy.